Do you have a product, service, or campaign you would like to advertise on social media? Are you looking to share your expertise with a specific audience? Promoting on social media has its advantages; today that idea is pretty much the norm. For instance, the potential ad audience on Instagram Stories is 996 million. Instagram is the #1 social media platform for people to connect with brands.* An ad on LinkedIn can reach 14.6% of the world’s population; the platform reached over 22 million people in the fourth quarter of 2021* Imagine being able to tap into those audiences… Facebook, Twitter, TikTok, etc., all have impressive reach statistics.

Whether you are already expressing yourself on social media and want to rebrand, or are just getting started using the platforms, a social networking strategy is your GPS. Virality can be fleeting. If you are looking for brand sustainability, to build relationships, and drive traffic for the long haul, consider my tips for Viral Viability.

Jocelyn’s Viral Viability tips :

Remain true to your brand.

Your brand distinguishes you from everyone else. It is the positive perception of you in the mind of your target audience. Your brand is how people think of you as they engage with you. Your presence and energy is felt in a very specific and authentic way.

Focus.

Eliminate or at least minimize the distractions around you. If what you are doing doesn’t line up with where you want to be, or go, let it go, as Idina Menzel would sing! “ Turn away and slam the door…”

Track.

Where are you getting the most clicks, likes and feedback? Determine the frequency in which a user returns to your site.

Tailor your message to the platform.

If using a Tweet, don’t write a book, if on LinkedIn remain professional, if using Instagram, communicate your message in pictures and videos, you can use a combination of all of these methods of expression on Facebook.

Timing is everything.

Redeem the time, solve a problem that is relevant to your audience NOW, and offer your unique value proposition.

Originality is the secret sauce.

I used to think innovation meant creating something from nothing. I later learned that innovation can simply be a new twist on something that has been done before. In my head, I can hear the voice of Simon Cowell from America’s Got Talent, whatever it is… “ make it your own.”

With love and gratitude,

Jocelyn

#penyourpointcommunications

#writerstoolbox

#writerscoach

*Source: Hootsuite Digital Trends; Pew Research; Hootsuite.com